WHY FEMME? | FEMME by Alonna Elaine


     FEMME by Alonna Elaine was birthed from the idea I could be more; more than just a Mom, more than just a wife, and more than just me.  I wanted to create a company that showcased and incorporated many of my talents - from my creativity and innovative vision to my managerial skillset, all of which are usually reserved for my growing family of five.  We all have the ability to tap into a better version of ourselves and FEMME by Alonna Elaine was exactly that - an opportunity for me to grow... which I chose to take.  I hope you embark on this journey with me because this is about more than just lashes. This is motherhood redefined, this is my empowerment journey, and my life metamorphosis unfolding.

     This company means so much to me because I wanted to create a space in which people from all backgrounds could see themselves reflected in my company's motto: "Guilt Free Indulgence".  The idea for FEMME by Alonna Elaine literally came at a pivotal moment in my own human experience.  I chose to lean into this uncomfortable space and truly encounter myself.  I want to provide more than just a one-stop-shop for your beauty needs, I wanted to build a community of like-minded people who were embarking on the terrifying yet rewarding journey of re-discovering.  This is a place where one can unpack their traumas, connect with goal-oriented and driven boss babes, and find beauty products that accentuate your own divine beauty.  We are redefining beauty standards to reveal what makes us as individuals feel loved, beautiful, and of course - femme. 

     FEMME by Alonna Elaine is about embracing your own inner beauty, it is about redefining what femininity means to you, and having the courage to embrace that.  Whether you choose lashes, a bold lip, or luxe nails as your method of expression, we want to be your source for high-quality, vetted, carefully selected, and timeless-products that deliver and become a staple in your everyday favorite go-to looks.  FEMME by Alonna Elaine will be with you, every step of the way - with killer lashes and other quality beauty products ready for any and all occasions. 

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